La Pink targets Rs 100 crore revenue by FY27; looks to expand into color cosmetics and international markets

New Delhi: Homegrown clean beauty brand La Pink is expanding its footprint across categories and markets, with plans to foray into colour cosmetics, and international markets such as the US, Dubai, and Europe, its founder Nitin Jain told ETRetail in an interview.

Founded two years ago, thebrand positions itself as India's first microplastic-free skincare label, asegment Jain believes will define the next phase of clean beauty. "We want to bring a revolution to the beauty industry by creating awareness around microplastic-free formulations. Very few people in India know how critical this is to sustainable skincare," he said.